Until you’ve ran a business for a few years, it’s easy to assume you can make a lot of money. Of course you can, but only if you know your numbers.

I am guilty of not knowing my numbers too, just happily chugging along shooting weddings, getting paid, and paying off my credit card.

When I made a major career change, and my margins became tight, I needed to get educated and make adjustments. Most of what I was doing was instinctual and that can get you pretty far, but here are some important things to consider if you want to be more intentional in your creative business.